The Fun Theory, an initiative of Volkswagen, is a simple concept:
“…something as simple as fun is the easiest way to change people’s behaviour for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”
Piano StairsIt started with a few inspired projects. The 2-minute videos that capture the before and after are beautiful and delightful (and watched over 30 million times). One asked: “Can we get more people to choose the stairs by making it fun to do?” So they transformed a subway staircase into “Piano Stairs”. And 66% more people than usual chose the stairs over the escalators.
Change The Learning Curve 