Why You Should Rub Your Stubbed Toe

Why You Should Rub Your Stubbed Toe.

“How we decide” by Jonah Lehrer (Book review)

Throughout History it is believed that a person who doesn’t involve emotions in decision making process tend to make better decisions. However, recent studies showed that emotions indeed play vital role in decision making process. How We Decide is a book about decision making process and How we can make better decisions by conditioning our brain. This book is written on the premise that decision making is amalgamation of art and science. A good decision maker is not the one who makes decision based on pure logic but the one who uses right combination of feelings(emotions) and thinking(logic). How we decide also analysis different parts of brain and what respective role they play in our thought process.