Gladwell’s talent is for weaving together scientific research findings from fields as diverse as sociology, psychology, criminology and marketing with an anecdotal style to create new ways of looking at things for the popular reader.
Blink, Gladwell’s follow-up bestseller to The Tipping Point, is a more purely psychological work, leaning on the research of Timothy Wilson, a professor at the University of Virgininia who has written about the ‘adaptive unconscious’, that part of our minds which can lead us to good decisions even though we don’t know how we make them; and Gary Klein, a cognitive psychologist who is an expert on how people arrive at decisions under pressure.
Blink is an attempt to bring to the public’s eye this emerging area of psychology, rapid cognition, that has received little popular attention.